Measure, Improve and Convert More From Existing Demand.
Reporting and CRO built around commercial stages — sources, response, booking, conversion, retention — so improvement decisions are evidence-led, not vibe-led.
Outcome: Visibility into what to fix and improve next.
Unique connected workflow
- 1
Design
Stages → events → metrics
- 2
Instrument
Web · CRM · offline
- 3
Reconcile
Sources across platforms
- 4
Report
Decisions, not dashboards
- 5
Test
CRO prioritised by evidence
- 6
Improve
Ship, measure, repeat
Signals that this capability is being under-invested in today.
- Dashboards full of metrics no one acts on
- Sources reported inconsistently across tools
- No visibility past 'form submitted'
- CRO ideas prioritised by opinion, not evidence
Analytics, Attribution & Optimisation, designed as part of the whole system.
Digi Mantravm Media designs event schemas around commercial stages, reconciles source data across platforms and CRM, and turns reporting into a small set of decisions: what to change next, and why.
- Event schema aligned to commercial stages
- UTM governance and source hygiene
- GA4, GTM and platform pixel implementation
- Offline conversion and CRM feedback loops
- Attribution and channel-contribution model
- CRO backlog with evidence and priority
- Weekly / monthly stakeholder reporting
How a analytics, attribution & optimisation engagement actually runs.
Model
Commercial stages defined, then translated into events and definitions everyone shares.
Implement
Tracking, UTM, CRM feedback and offline conversions wired with QA at every step.
Report
A single view of source → response → booking → conversion → retention, reviewed on cadence.
Improve
CRO tests prioritised by evidence and impact — shipped, measured, kept or killed.
- Teams flying blind past form submission
- Businesses reconciling paid and organic reality
- Clinics measuring show-up and retention
- Ecommerce owning true contribution margin
Search, Shopping, social discovery, product demand and emerging AI advertising opportunities.
Programme discovery, consultation demand, applications and high-intent research journeys.
Local demand, Search, Maps, paid media and location-specific conversion journeys.
Treatment discovery, local search and consultation demand through established Google and Meta opportunities where policy permits.
Procedure-specific demand and consultation acquisition through eligible channels, with emerging AI ad inventory still subject to healthcare policy and advertiser eligibility.
Websites & Conversion
Premium websites and landing pages designed to convert qualified demand.
03Meta & Google Advertising
Google Search, Performance Max, YouTube and Meta campaigns aligned to the customer journey — not isolated channel activity.
06CRM & Automation
A structured pipeline connecting people, process, technology and data.
Questions about analytics, attribution & optimisation.
Industries, case studies and reading connected to analytics, attribution & optimisation.
- D2C & Ecommerce growth systemsSearch, Shopping, social discovery, product demand and emerging AI advertising opportunities.
- Local & Multi-Location Businesses growth systemsLocal demand, Search, Maps, paid media and location-specific conversion journeys.
- Ballderma Aesthetic Clinic case studyReporting foundations connecting acquisition to clinical delivery.
- What D2C & Ecommerce Brands Should Track Beyond ROASROAS answers one narrow question. The acquisition cost, conversion, margin, repeat and attribution signals that show whether a D2C brand is actually growing.
Ready to Connect the Missing Parts of Your Growth System?
Start with a focused Growth Audit covering your positioning, customer journey, marketing, lead response, CRM and measurement.